Partner Success Stories

Smarter Travel Workplaces is working with a range of large Partner organisations, in both the public and private sector, to develop and implement workplace travel plans.

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Institute of Technology Blanchardstown

ITB Shuttle Bus Launch as part of Smarter Travel Campus Programme

 Bill Cullen is Back with New Dealership and SsangYong Franchise

The 7th February 2014 saw the then Minister for Transport, Tourism and Sport, Leo Varadkar launch the Institute of Technology Blanchardstown (ITB) shuttle bus. This launch was part of the Smarter Travel Campus Programme that works with third level institutions to implement campus travel plans.

Bill Cullen is Back with New Dealership and SsangYong Franchise  Mary__Leo

ITB has been a partner of Smarter Travel Workplaces since early 2009 and has implemented sustainable travel choices, resulting in better access, enhanced student and employee well-being whilst reducing costs.

ITB Car Parking

One consequence of the rapid growth in student numbers has been increased pressure on parking spaces on the Campus. A workshop involving staff and students in March 2011 came up with a list of suggestions on how access to the Campus could be managed. It was agreed, for example, that all users of the Campus would be treated equally and that any surplus funds generated from parking fees would be used for incentivising alternatives to car use. A Mobility Management Group was formed and a Mobility Management Plan (MMP) was prepared. Among other things, the MMP included specific targets for modal shifts with a target of reducing the numbers arriving by car from 69% (April 2009) to 61% and corresponding increases in the numbers using other modes.

Permits and Pay & Display were introduced between September and November 2011. The annual permit cost is €80 with a reduced price of €50 for permits purchased before January 2012. The Institute is well on its way to achieving the goals of the MMP.

“The Institute of Technology Blanchardstown (ITB) has introduced a parking permit charge as part of its sustainable transport initiative.  Funds generated from the permit charge are being used, in part, to subsidise a shuttle bus service, to improve cycle infrastructure on Campus and to promote alternatives to driving.  This direct link between the “carrot” and “stick” approach has been key to getting staff and students to accept the introduction of charges.  Combined, these initiatives are addressing the perception that there’s no alternative to driving.”

Declan Garvin, Estates Manager, Institute of Technology Blanchardstown (2011)

Institute of Technology Blanchardstown Cycle Parking

Institute of Technology Blanchardstown Cycle Parking

MMP Achievements

  • A subsidised shuttle bus service linking the Campus with Coolmine Train Station and the transportation hub at the Blanchardstown Centre has been operating since September 2011. The number of passenger trips exceeds 600 most days and the service has been increased from 9 times daily to 14 round-trips per day.
  • Over 30 students have availed of a “Bike-to-College” scheme where a contribution of up to €80 (funded from parking income) has been made to each qualifying applicant.
Institute of Technology Blanchardstown New Parking Permit System Promotion

Institute of Technology Blanchardstown New Parking Permit System Promotion


The number of cars on Campus each day during Semester has decreased from approximately 750 to 600 and all improper parking has ceased. Current plans include improvements to pedestrian access from the car park as well as improved cycle infrastructure, all funded from parking income. ITB is very pleased with the outcome of the MMP process.


Introducing the parking charges and using the funds to pay for alternatives has been key to overcoming the perception that there’s “no alternative” but to drive to college. The assistance provided by the Smarter Travel Workplaces team has been invaluable as we’ve made these very significant changes in tough economic times.

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